About Sam Shoemaker
Meet Sam Shoemaker
Hi! I’m Sam Shoemaker, or Sam Shoe for short. I live among the rolling hills of Amish Country in Lancaster, PA. I wear either black or denim shirts dearly everyday. I like long walks on the beach, but LOVE brainstorming in front of a marker board with sticky notes and a working expo marker in my hand. Want to connect? Hit me up!
About Sam Shoemaker
Highlights
- Sam worked with over 50 small businesses, helping them generate more than $1 billion in revenue through their website and digital marketing.
- Sam launched over 80 brands as a Designer, Creative Director, Copywriter and Branding & Marketing Strategist, aiding business leaders in better understanding their work and improving connections with ideal clients.
- Sam helped generate over 250,000 qualified leads for approximately 50 clients through strategic digital marketing, user experience design, and brand strategy.
- Sam grew over 40 brands across various industries, including Local Services, Commercial Construction, Real Estate, Coaching, Wedding Venues, Outdoor Adventure, Technology, Recruiting, Media Production, and more.
- Sam started 10 businesses and non-profit foundations, experiencing a balanced mix of success and failure while continually learning.
- Sam is a certified Business Coach through Christian Business Fellowship.
Sam's Bio
Sam Shoemaker is a brand & marketing strategist from Lancaster, PA. He is the founder of The Rootful Company and creator of the Rootful Entrepreneurial System (R.E.S.) that helps Christian visionaries and business owners simplify and focus.
Sam developed The Rootful Entrepreneurial System to solve common barriers to building a better values-driven brand such as limited cashflow, confusing core values, and unprepared leaders.
Knowing that revenue and people-focused profit are tools businesses need to build their culture and brand, Sam has a keen focus on making a positive financial impact early and often with his clients. With a track record of helping businesses generate over 250K qualified leads and launching over 80 brands, Sam is dedicated to driving business success through sustainable strategies.
Sam’s experience as Creative Director, manager, coach, and owner helped Sam develop a “head and heart” approach to building healthy cultures and teams. He focuses on developing leader-minded people who will be culture carriers and not just culture consumers.
On A Personal Note
Sam resides near in Lancaster County, PA with his wife, son, two greyhounds, and a needy garden. He is an active congregant of Lancaster Evangelical Free Church and a regular teaches in adult bible fellowship classes. Sam is a confident cook and loves to create surprising flavorful dishes out of simple ingredients. He is often reading/listening to audio books on theology, leadership, mindset, sales, business strategy, or Lord of the Rings. He enjoys making pottery, wood carvings, and bird watching.
Experience
- 3 years leadership development
- 5 years as a manager
- 5 years as a creative director
- 10 years in project management
- 12 years in digital marketing
- 15 years as a graphic and web developer
- 10ish years as small business owner (some full-time, some part-time)
Testimonials & Recommendations
Why Work With Sam
“I highly recommend meeting with Sam. He has been blessed with a great heart and mind for business and career strategy. He has made me think hard, refocus, and look at things from different perspectives for growth professionally, personally, and spiritually. I’m grateful for his advice and accountability, and I highly recommend him as a trustworthy consultant.”
Penn T.
Career Coaching
Gap, PA
“Sam’s intentional, relational coaching style helps me feel safe and heard. His combination of clear strategy and unique questions allows me to deeply ponder important facets of my business without triggering defensiveness.”
Nancy M.
Mental Health Practice
Manheim, PA
“I highly recommend Sam as a business coach. His strategic insights have led to significant growth and clarity in my business goals. If you are looking to elevate your business to the next level, you can count on Sam.”
Len B.
Financial Services
Lancaster, PA
“Sam is a thoughtful listener with a deep well of strategic knowledge for business and personal growth. Coaching sessions with him always provide a fresh perspective and a refined vision for any problems or opportunities I’m facing. If you need a coach who will truly understand you and your business – and how the two interact – Sam is the one for you.”
Russel C.
Video Production Services
Lititz, PA
“Receiving coaching from Sam was just what our small business needed! We were discouraged and overwhelmed by all there was to learn about running a successful business and didn’t know where to start. Sam has helped us prioritize, develop systems of accountability, get organized and learn what areas we need to be putting out time and energy into to become more profitable. His insight has been so valuable to our small construction company and his encouragement has been motivating through seasons of discouragement. We’ve been following his advice and seeing improvement in our leads, sales and customer relations.”
Joe & Lindsey S.
Remodeling Company
Ephrata, PA
“Sam has incredible insight. He knows how to ask the right questions that provokes you to think about things in a way you haven’t before. He is able to tunnel past what some perceive as the problem and help you discover what is truly the issue.”
Vinnie D.
Organizational Health Consultant
Mount Joy, PA
About The Rootful Company
Rootful /ro͞otful/ adjective
Definition: The experience of developing healthy and hearty roots that are grounded in truth and bear good fruit. That’s my passion.
The Rootful Mission:
Sam’s mission is to help Christian owned-business become the most desirable places to work by helping them achieve harmonious tension between their brand, leaders, and profits.
The Fruitful Vision:
To help the world rediscover that work is not something we must do, but something we get to do.
~Soli Deo Gloria~
Core Values
A Values-driven Life
Honor
Outdo one another in showing love and respect
Diligence
Persistent stewardship and energetic pursuit
Kindness
Grace and truth in word and deed
Self-discipline
Self-awareness and self-control
Joy
Gladness and delight in every circumstance
Rootfulness
Rooted in the Gospel and bearing fruit
Who Sam Works With
Christian Business Owners & Leaders
Working with a small number of clients across several facets of their business.
Business Owners
Sam can work across several industries, utilizing his position as an outsider to provide more perspective to an owner.
Key Executive Leaders
Most people in the US work for small businesses, this makes leaders of small business one of the most influential roles.
Parters & Families
Healthy partnerships and family business take work, but when done well are beautiful examples of human flourishing.
Rootful Company Services
How Rootful Helps
Service
The Rootful Entrepreneurial System
Workshops, Strategy, Advisory, Accountability, and Brand Consulting
Workshops and advising services based on 3-phase system to gaining mental and financial traction with your business . You can build a business that works harder than you do when you increase people-focused profits, developing leader-minded people, and building a values-driven brand.
Service
Brand and Marketing Program
Consulting & Creative Services
- Brand Consulting
- Creative Strategy & Direction
- Creative & Design
- Website Development
- Project Management
- Marketing Consulting
Service
Leader Development Program
Professional Development
- Brand Leadership Consulting
- Leadership Development
- Organizational Clarity (Vision, Mission, Core Values)
- Live Workshops
Service
Profit Accelerator Program
Profit Strategy
- Pro Bono Strategy Sessions
- Profit Strategy Development
- Consulting & Implementation
- Accountability Coaching
Work With Sam
The Outsider's Advantage With An Owner's Perspective
Develop Deep Roots
Sam’s interested in solving root problems. As an outsider, Sam’s intuition and ability to ask the right questions will help you gain understanding and solutions that are realistic.
See A Bigger Picture
Sam is able to take big ideas about business growth, brand development, marketing, and leadership and make them immediately relevant and contextual to your team.
God & Family First
Sam believes if you’re burnt out or hustling, your likely neglecting your primary calling of loving God and leading your family. Sam won’t let you fool yourself that it’s okay.
Christian Worldview
Sam’s worldview is built on Christ is King and all we do is in service to Him and to the glory of God. While Our plans our like mist, we still work diligently and pray often.
Systems-Oriented
Sam is a creative at heart, but a systemizer in nature. He knows that you can’t build a business that works hard without having systems that are simple and realistic.
Joyfully Creative
Sam enthusiastically enjoys what he does, but more important he loves working along side owners and leaders, drawing out their God-given joy and creativity.
🪴
Start with growing...
Healthy Profits
- More Financial Freedom
- More Time With Family
- More Opportunity To Innovate
- Increased Business Valuation
- Greater Opportunity For Influence, Impact, & Legacy
🔥
...so you can grow...
Empowered Leaders
- Increased Productivity
- More Vibrant Culture
- Enhanced Decision-Making
- Prepared For Succession
- Smarter, Faster, Stronger Leaders & Team
🛠️
... and have a growing...
Irresistible Brand
- More Powerful Brand Identity
- Stickier Team, Customer, & Vendor Loyalty
- Greater Market Presence
- Consistent Brand Messaging
- Impactful Brand Story